The Canadian Imagination

What it means to be Canadian; examining and reworking Canada as a nation.

Thursday, September 15, 2005

Ambition-speak

Enveloped increasingly within a dominant society that increasingly measures all things against GDP and profit, it bears remembering that:
  • Obesity is more profitable than health.

  • Sedentary, solitary entertainments are more profitable than active social interaction.

  • Treatment is more profitable than either prevention or cure.

  • Disaster relief is more profitable than maintenance and pre-planning.

  • And war is far, far more profitable than peace.
We are a global society living life on the bottom line, choosing to exist not on savings but on credit against the future. Short-term, a few hundred or thousand deaths seem to matter. Long-term: even this will be mostly forgotten as it drifts off the front pages and then off the networks altogether against the next major thing, but the long-term localised profits -- at the expense of devastated regional economies -- will remain.

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